Throughout our years of experience working with numerous businesses, we’ve gained a deep understanding of the difficulties and anticipations that come with establishing and maintaining thriving government contracting programs. The US Government, being the largest buyer of products and services globally and mandated to settle payments within a month, is an incredibly valuable client. However, it’s disheartening to see businesses with exceptional offerings fail to meet their contract sales program’s anticipated goals.
Achieving success in any growth strategy requires the company’s focus, leadership, and commitment. Many businesses have invested significant effort to be accredited under a GSA contract. Yet, upon examining existing client programs, we often find minimal implementation, usually assigning part-time roles to individuals lacking government contracting experience. We’ve encountered client companies relying solely on their GSA contract status for their entire operational marketing plan, merely waiting for prospective calls. Unfortunately, such companies mostly end up underperforming.